It goes without saying that impressing customers is something most businesses will be pretty keen to do. Of course, nothing beats top quality work, excellent service and an affordable price, but there are a number of other things you can do to impress your customers and secure that all-important repeat business.
While your work might be top notch, the state of your office also speaks volumes about your business. The first impressions you create are difficult to shift, so what can you do to your office to wow your customers and make sure they perceive you, your employees and your business in the right way?
1. Keep your office space spotless
There are no two ways about it – a messy office looks unprofessional. You can dress it up as the workings of a creative mind, but the last thing prospective clients will want to see is chaos and clutter. A tidy workspace makes for a tidy mind, so maintaining a clean, well-ordered office is the best way to impress customers and achieve a positive outcome from your meetings.
2. Match your office interior to your business’s brand
It’s probably not a deal breaker, but a simple yet effective way of creating a professional first impression is to incorporate the colours and design of your business’s brand into your office. If your business is contemporary and minimalist, make sure your office space reflects those values. If your website and business cards have various tones of green on them, for example, ensure that’s reflected in your office environment.
3. Dress to impress
Many firms are moving towards to a more casual dress code, but if you really want to create a lasting first impression, a smartly dressed workforce can make all the difference. Dress guidelines are increasingly popular, which for men might include an ironed shirt, fitted trousers and polished shoes.
4. Have the right technology and know how to use it
Having fast, efficient technology in place can really give the impression of a forward-thinking, modern company. However, there’s nothing worse than having all the gear but no idea how to use it. If you’re not sure how the latest kit works, make sure you swot up before the customers arrive.
5. Keep the bathrooms clean
It’s always worth checking the bathrooms to make sure everything’s in order before the clients arrive. It’s this kind of attention to detail your clients will expect to see. It’s common courtesy to ensure soap dispensers are filled, bins are emptied, there’s plenty of toilet paper and everything is spotless.
6. Make it nice and light (but not too bright)
Office lighting is important to both your clients and your workforce. Harsh overhead lights will make the office seem clinical and stark and it can even reduce the productivity of your workforce. Softer lighting that creates a comfortable, relaxed atmosphere is the best way to go.
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